As Cartbloom heads into year two, we want to start with gratitude. Thank you to every brand that trusted us early. Your growth over the past twelve months is the reason we’ve been able to build the Walmart‑first agency we are today.
This year was about putting down roots: defining our POV, strengthening our systems, and learning what brands truly need to succeed on Walmart.
Becoming a Walmart Marketplace + Walmart Connect Partner
A major milestone this year was being recognized as both a Marketplace and Walmart Connect partner. This gave us deeper access, stronger insights, and the ability to advocate for our clients in more meaningful ways.
What We Learned From Dozens of Brands
Working across categories and maturity levels taught us what actually drives growth on Walmart:
Catalogs Are the Foundation
The biggest unlock of the year: When the catalog is wrong, everything downstream suffers relevancy, conversion, pricing, and ads. When the catalog is right, everything else works. We’ve become experts in optimizing for Walmart’s Spec 5 catalog sheets which have in some cases improved offer listing quality (OLQ) scores by 30-40%.
Helping brands Bloom with our campaign strategies
Pacvue has been critical to our success as it's AI-powered commerce media OS gives us the ability to customize our automation, measurement and campaign tactics to build unique strategies for each client. Features such as rules-based optimization, tagging and custom reports have been instrumental in growing brands on Walmart and allowing for scalable procedures to be implemented across each client.
Customized Reporting Matters
Every brand has different margins, seasonality, and catalog complexity. Reporting had to adapt to the business, not the other way around. We’ve been hard at work building tools to ensure we’re delivering bespoke reporting through email, Pacvue and shared files to ensure brands have every data point needed to make business decisions for their Walmart business.
Building on strong foundations
What We Learned From the Brands We Partnered With
Every brand we worked with this year came in with momentum strong products, established processes, and a real commitment to Walmart. Our work wasn’t about starting over; it was about building on those foundations.
We helped sharpen campaign structure, deepen measurement, and create reporting that reflects each brand’s reality. And we discovered that when we pair those strengths with thoughtful catalog strategy, the results compound quickly.
Our first year taught us that growth starts underground in the roots, the systems, and the discipline you build before the results show up.
Thank you for being part of year one. We can’t wait to show you what blooms next.
